Unveiling surprising continuities, "Something Old, Something New" explores pricing's historical roots and its connection to modern business practices. Is usage-based pricing a break from the past or an evolution? Discover the answer.
The future of pricing may look increasingly usage-based, but is that a break from the past or an evolution of what has gone before? The systems that underpin UBP are more sophisticated than ever – with AI, APIs and real-time data allowing usage to be tracked and billing adjusted with ease, but the ideas behind it go back much further. In Something Old, Something New we explore how the history of pricing has led us to this point, and the surprising continuities between the pricing models of centuries ago and the way companies do business today.
In a whistlestop tour from the 17th-century publishing industry through to the contemporary software market, we will explore:
Not everything that’s novel is entirely new. Our short tour through the history of price reveals how today’s systems and tools owe something not just to modern technology, but to centuries of thinking about how businesses should charge their customers. The question of how to hit the sweet spot in which profit, trust and loyalty are all maximized is centuries old, and continues to occupy us all today.