Authors

John Griffin

co-founder at m3ter

John Griffin is the CRO and co-founder of m3ter. This is his second startup having previously co-founded GameSparks with Griffin Parry. John spent 3 years working in AWS (after they acquired GameSparks) in a go-to-market leadership position. He started his career at Price Waterhouse Coopers where he worked as a data engineer and then joined an elite systems integrator in the UK which was responsible for building over-the-top TV platforms for some of the world’s leading telco & media brands such as Sky (where Griff and John met), BBC, Disney, AT&T, Liberty Global and others.

May 30, 2023

How to Align Your Teams for Pricing and Packaging Success?

This guide walks through the five core teams in a pricing and packaging transformation – Product, Engineering, Sales, Finance, and Customer Success – and lays out each function’s top priorities, enabling every stakeholder to better align with what their colleagues care about.

Pricing Operations

Pricing and Packaging Transformation Alignment

Apr 27, 2023

We’re Proud to Announce Our $14 Million Series A Funding

Today, m3ter is excited to announce a $14 million Series A funding round to further our mission to help software companies successfully operationalize modern usage-based pricing strategies.

Other

John Griffin and Griffin Parry from m3ter

Jan 31, 2022

The Operational and Go-To-Market Implications of Usage-Based Pricing

Deploying usage-based pricing requires new operational and GTM capabilities. We review four of the key challenges, and discuss how they all share an underpinning - usage and spend data.

Pricing Strategy