Palle Broe
Pricing & Packaging expert for high growth tech companies
Palle’s career has been defined by his ability to drive growth and optimize complex systems. He spent five years at Uber, initially scaling operations across Northern Europe before leading marketplace and pricing optimization in the UK. He later transitioned to a product management role in San Francisco, where he played a key role in developing new vertical businesses, including being part of the founding team behind Uber for Teens.
Following his time at Uber, Palle pursued his ambition of supporting the international expansion of a Danish-founded technology company. As the leader of monetization and go-to-market strategy at Templafy, a B2B SaaS leader in document automation, he was instrumental in driving global growth.
Today, Palle leverages his extensive experience in marketplace dynamics, monetization, and go-to-market execution to invest in and advise startups and scaleups, helping them refine their strategies and accelerate growth.
Blog Posts
Jun 30, 2025
Part 2: How to Design and Operationalize Subscription + Usage Models for AI Applications
Learn how to operationalize hybrid pricing for AI applications—build flexible billing infrastructure, integrate systems, and empower teams with clear, transparent usage-based pricing that scales with your product.
Jun 18, 2025
Part 1: How to Design and Operationalize Subscription + Usage Models for AI Applications
Learn how leading AI companies are shifting from pure subscription to hybrid pricing models. In Part 1, we cover why usage-based pricing matters, how to pick the right metrics, and how to design a model that aligns cost with customer value and drives scalable growth.
Pricing Transformation
May 19, 2025
15 Data Driven Pricing Page Optimizations
Discover 15 data-driven pricing page optimizations to boost conversions. Backed by real experiments and behavioral insights, this guide helps you refine pricing strategies rooted in packaging, value metrics, and industry context for scalable revenue growth.
Pricing Strategy
Apr 01, 2025
Top 20 best AI pricing pages
We analyzed 20 of the best AI pricing pages to identify what makes them effective. Here’s everything we discovered, including insights on how the fastest-growing AI companies are structuring their pricing pages.
Pricing Strategy
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