Managing Director of SaaS Advisors
Todd Gardner is the Managing Director of SaaS Advisors and the founder and former CEO of SaaS Capital. Previously a partner at Blue Chip Venture Company and a management consultant with Deloitte, Todd has worked with hundreds of SaaS companies across pricing, M&A, metrics, valuations, and more.
Nov 29, 2023
Pricing can be a puzzle. In Todd Gardner's latest blog, he digs into the often overlooked factor in pricing—your company's growth strategy.
FinanceJun 07, 2023
In the blog post titled "Validating Pricing in Sales-led SaaS," author Todd Gardner discusses the importance of pricing validation in the software-as-a-service (SaaS) market, offering insights from pricing experts Chris Mele and Nick Zarb.
FinanceApr 20, 2023
In his latest blog post, Todd Gardner explores the topic of pricing chaos and its potential impact on a business's bottom line. Gardner interviews Chris Mele from Software Pricing, who offers valuable insights into the root causes of pricing chaos and the most effective strategies for addressing it.
Pricing StrategyFeb 02, 2023
Gain insights into consumption and subscription SaaS performance during downturns with Todd Gardner's guest blog. This data-driven analysis offers crucial knowledge on pricing and revenue growth trends.
Pricing TransformationJan 12, 2023
Uncover the keys to successfully implementing usage-based pricing and ensuring buy-in from your board. In this guest blog, Todd Gardner shares valuable insights on preparing your board for usage-based pricing, outlining both its benefits and drawbacks.
Pricing TransformationDec 15, 2022
In this guest blog, Todd Gardner, explains where the early warning signs of a “churn wave” might first appear and when UBP can be deployed.
Pricing StrategyNov 28, 2022
In this guest blog, Todd Gardner, explains why he thinks that there's a wave of churn about to happen for SaaS companies.
Pricing TransformationJul 06, 2022
Todd Gardner explains how you can use usage-based pricing and product-led growth as a growth strategy in a Recession.
SalesMay 12, 2022
The following article is not a “play-book” for converting your SLG business to a PLG business. That is an extremely heavy lift. Instead, Todd Gardner outlines practical operational tactics common in PLG businesses that have been successfully used in sales-led companies to foster growth.
Pricing StrategyApr 28, 2022
Todd Gardner founded SaaS Capital, a leading venture debt firm, and has deep domain knowledge in SaaS. In this guest blog, he explains why Net Revenue Retention (NRR) has such a profound impact on a SaaS company’s valuation, and provides some basic tools to quantify the valuation impact.
Pricing StrategyMar 18, 2022
Todd founded SaaS Capital, a leading venture debt fund, and has deep domain knowledge in SaaS. In this guest blog, he discusses why NRR is the single most important metric for a SaaS business, and how usage-based pricing can improve it.
Pricing StrategyJan 17, 2022
Todd Gardner founded SaaS Capital, a leading venture debt fund, and has deep domain knowledge in SaaS. In this guest blog, he considers the circumstances in which usage-based pricing is a good fit.
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