Todd Gardner

Feb 25, 2025

Is usage-based pricing right for my SaaS business?

Is usage-based pricing right for your SaaS? Todd Gardner breaks down key trends and best practices in 2025 in this guest blog.

Feb 03, 2025

Usage is the North Star in SaaS

According to Todd Gardner, SaaS success boils down to one thing: customer usage. If users aren’t actively engaging, no pricing model or retention strategy will save you. In this blog, he explains why usage is the key to growth, retention, and revenue—and why tracking it is crucial.

Dec 16, 2024

Consumption Pricing is not just about driving growth; it’s necessary for survival in 2025.

CFOs are cutting SaaS spending, focusing on eliminating waste like unused licenses. Learn how consumption pricing reduces waste and keeps your SaaS offering competitive.

Oct 21, 2024

How Are SaaS Companies Pricing AI?

AI is transforming SaaS, but it's driving up costs. Todd Gardner explores how companies are thinking about AI pricing—whether to charge more, offer it for free, or use consumption-based pricing. If you're adding AI, this blog offers valuable insights to help guide your pricing decisions.

May 02, 2024

Revenue leakage is more costly than burning cash in your company’s parking lot—really

Join Todd Gardner as he sheds light on Revenue Leakage in SaaS, uncovering its financial impact and sharing strategies to tackle it.

Feb 13, 2024

Tips on building a hybrid pricing model for SaaS

Looking for guidance on crafting a hybrid pricing model for your SaaS venture? Todd Gardner provides insights on choosing the optimal metrics, analyzing their performance, and determining when to proceed or abstain.

Nov 29, 2023

How does your growth strategy impact your pricing strategy?

Pricing can be a puzzle. In Todd Gardner's latest blog, he digs into the often overlooked factor in pricing—your company's growth strategy.

Jun 07, 2023

Validating pricing in sales-led SaaS

In the blog post titled "Validating Pricing in Sales-led SaaS," author Todd Gardner discusses the importance of pricing validation in the software-as-a-service (SaaS) market, offering insights from pricing experts Chris Mele and Nick Zarb.

Apr 20, 2023

Changing your pricing strategy is useless unless you fix this first

In his latest blog post, Todd Gardner explores the topic of pricing chaos and its potential impact on a business's bottom line. Gardner interviews Chris Mele from Software Pricing, who offers valuable insights into the root causes of pricing chaos and the most effective strategies for addressing it.

Feb 02, 2023

Comparing growth trends in consumption vs subscription SaaS

Gain insights into consumption and subscription SaaS performance during downturns with Todd Gardner's guest blog. This data-driven analysis offers crucial knowledge on pricing and revenue growth trends.

Jan 12, 2023

Preparing your board for usage-based pricing

Uncover the keys to successfully implementing usage-based pricing and ensuring buy-in from your board. In this guest blog, Todd Gardner shares valuable insights on preparing your board for usage-based pricing, outlining both its benefits and drawbacks.

Dec 15, 2022

Not All Churn is the Same

In this guest blog, Todd Gardner, explains where the early warning signs of a “churn wave” might first appear and when UBP can be deployed.

Nov 28, 2022

A coming wave of churn?

In this guest blog, Todd Gardner, explains why he thinks that there's a wave of churn about to happen for SaaS companies.

Nov 01, 2022

How to select the best pricing metric?

Todd Gardner founded SaaS Capital, a leading venture debt fund, and has deep domain knowledge in SaaS. In this guest blog, he talks us through the seven criteria to look at when assessing a potential usage-based pricing metric.

Jul 06, 2022

Usage-based pricing and product-led growth is the ultimate growth strategy in a recession

Todd Gardner explains how you can use usage-based pricing and product-led growth as a growth strategy in a Recession.

May 12, 2022

Practical PLG tactics that all SaaS companies can adopt

The following article is not a “play-book” for converting your SLG business to a PLG business. That is an extremely heavy lift. Instead, Todd Gardner outlines practical operational tactics common in PLG businesses that have been successfully used in sales-led companies to foster growth.

Apr 28, 2022

The impact of net revenue retention on SaaS company valuations

Todd Gardner founded SaaS Capital, a leading venture debt firm, and has deep domain knowledge in SaaS. In this guest blog, he explains why Net Revenue Retention (NRR) has such a profound impact on a SaaS company’s valuation, and provides some basic tools to quantify the valuation impact.

Mar 18, 2022

Usage-based pricing is the best way to drive net revenue retention

Todd founded SaaS Capital, a leading venture debt fund, and has deep domain knowledge in SaaS. In this guest blog, he discusses why NRR is the single most important metric for a SaaS business, and how usage-based pricing can improve it.

Usage-based pricing: The ultimate guide

Discover the power of usage-based pricing with our ultimate guide. Whether you're new to the concept or a seasoned pro, our guide covers everything you need to know about usage-based pricing. Learn how it can benefit your business and gain insights into its impact on revenue and customer retention.

Software pricing predictions report - 2024

This report draws from insights of 10 software pricing experts from diverse backgrounds, including SaaS founders, pricing leaders, startup advisors, and VC investors. Their collective knowledge ensures data-backed predictions for software pricing in 2024.

The SaaS pricing spectrum

In this guide, we explore the spectrum that spans three SaaS pricing strategies and everything in between: fixed subscription, consumption, and hybrid. You'll delve into the significance of pricing, examine the advantages and disadvantages of each model, and understand when to apply them.

2B SaaS pricing predictions report 2023

Our inaugural SaaS Pricing Predictions report from 2023 will show you just how quickly UBP is evolving. Check into our 2024 guide for the latest predictions and tips from the experts.

A CFO’s guide to calculating SaaS metrics with usage-based revenue

This comprehensive guide tackles the many nuances of calculating SaaS metrics with usage-based and hybrid revenue streams

Part 1 - UBP 101: Decoding Revenue Leakage

‘Revenue leakage is the ultimate sin’ according to pricing expert Todd Gardner - but what causes it? How can you identify it in your business? What is its impact? How can you fix it?