Authors

Todd Gardner

Managing Director of SaaS Advisors

Todd Gardner is the Managing Director of SaaS Advisors and the founder and former CEO of SaaS Capital. Previously a partner at Blue Chip Venture Company and a management consultant with Deloitte, Todd has worked with hundreds of SaaS companies across pricing, M&A, metrics, valuations, and more.

Nov 29, 2023

How Does Your Growth Strategy Impact Your Pricing Strategy?

Pricing can be a puzzle. In Todd Gardner's latest blog, he digs into the often overlooked factor in pricing—your company's growth strategy.

Finance

Jun 07, 2023

Validating Pricing in Sales-led SaaS

In the blog post titled "Validating Pricing in Sales-led SaaS," author Todd Gardner discusses the importance of pricing validation in the software-as-a-service (SaaS) market, offering insights from pricing experts Chris Mele and Nick Zarb.

Finance

Apr 20, 2023

Changing Your Pricing Strategy is Useless Unless You Fix This First

In his latest blog post, Todd Gardner explores the topic of pricing chaos and its potential impact on a business's bottom line. Gardner interviews Chris Mele from Software Pricing, who offers valuable insights into the root causes of pricing chaos and the most effective strategies for addressing it.

Pricing Strategy

man pointing to pricing graph that looks chaotic

Feb 02, 2023

Comparing Growth Trends in Consumption vs Subscription SaaS

Gain insights into consumption and subscription SaaS performance during downturns with Todd Gardner's guest blog. This data-driven analysis offers crucial knowledge on pricing and revenue growth trends.

Pricing Transformation

Jan 12, 2023

Preparing Your Board for Usage-based Pricing

Uncover the keys to successfully implementing usage-based pricing and ensuring buy-in from your board. In this guest blog, Todd Gardner shares valuable insights on preparing your board for usage-based pricing, outlining both its benefits and drawbacks.

Pricing Transformation

Dec 15, 2022

Not All Churn is the Same

In this guest blog, Todd Gardner, explains where the early warning signs of a “churn wave” might first appear and when UBP can be deployed.

Pricing Strategy

Nov 28, 2022

A Coming Wave of Churn?

In this guest blog, Todd Gardner, explains why he thinks that there's a wave of churn about to happen for SaaS companies.

Pricing Transformation

Jul 06, 2022

Usage-Based Pricing and Product-Led Growth Is the Ultimate Growth Strategy in a Recession

Todd Gardner explains how you can use usage-based pricing and product-led growth as a growth strategy in a Recession.

Sales

May 12, 2022

Practical PLG Tactics That All SaaS Companies Can Adopt

The following article is not a “play-book” for converting your SLG business to a PLG business. That is an extremely heavy lift. Instead, Todd Gardner outlines practical operational tactics common in PLG businesses that have been successfully used in sales-led companies to foster growth.

Pricing Strategy

Apr 28, 2022

The Impact of Net Revenue Retention on SaaS Company Valuations

Todd Gardner founded SaaS Capital, a leading venture debt firm, and has deep domain knowledge in SaaS. In this guest blog, he explains why Net Revenue Retention (NRR) has such a profound impact on a SaaS company’s valuation, and provides some basic tools to quantify the valuation impact.

Pricing Strategy

net revenue retention impact on SaaS company valuation heading image

Mar 18, 2022

Usage-Based Pricing Is the Best Way to Drive Net Revenue Retention

Todd founded SaaS Capital, a leading venture debt fund, and has deep domain knowledge in SaaS. In this guest blog, he discusses why NRR is the single most important metric for a SaaS business, and how usage-based pricing can improve it.

Pricing Strategy

Jan 17, 2022

Is Usage-Based Pricing Right for My SaaS Business?

Todd Gardner founded SaaS Capital, a leading venture debt fund, and has deep domain knowledge in SaaS. In this guest blog, he considers the circumstances in which usage-based pricing is a good fit.

Pricing Strategy